The Brief
We were recently tasked to create 'The Best Football Pub in the World' for the Carlsberg Fan Squad. The first thing on the agenda was to sit down and identify all the challenges a punter would face in your average pub. We identified three key challenges; queuing for beer, not being able to view the match and poor/non-existent entertainment.
Our Response
We came up with some really creative ways to overcome all of these challenges which included a 360 degree conveyor belt bar to make sure no-one ever went thirsty. We made sure there was plenty to do before and after the game, including games and a awesome live performance by the Lightning Seeds. Taking the idea of pub food into the stratosphere our guest’s appetites were satisfied by snacks designed by a 2 Michelin star chef! Have a browse through the photos and check out the Video for more details!