The Brief
We were recently asked to create a ‘Sensory Cinema’ experience for Staropramen titled ‘Tales Of the Unconventional’. The idea was to screen the 1992 film ‘Dracula’ in a space in London, but to give guests a unique movie night they would never forget.
Our Response
We jumped at the chance to flex our creative muscles and pull in some weird and wonderful experiences for anyone lucky enough to come along. First and foremost was to make sure that the movie itself would look and sound fantastic – Massive Full HD projection and crystal clear 7.1 surround sound goes without saying, but for the sensory experience we really got our thinking caps on. We decided to both enchant and confuse our guests from the moment they arrive at the venue, from using new techniques to provide the scent of a forest in the entranceway to strange and wonderful bespoke 3d mapped projections on the wall.